The task
We created the original “Bone Daddies” restaurant brand - the iconic Daddysan – marking the offer from renowned chef Ross Shonahan communicating the positioning “if you don’t like ramen, you don’t like rock ‘n’ roll and you don’t like beer, you can f-off!” Our next task was to create a brand system for multiple venues.
The solution
Each venue has its own unique food concept and with that is the need for a unique brand identity, at the same time creating a portfolio that increased consumer awareness and investor interest. Using the Daddysan as the brand endorser, identities have been created for Flesh & Buns, Shakfyuyu, High St Kensington and Old Street.
