With 84,000 employees and 32 million customers in 190 countries it is no surprise that this global healthcare brand had a wide variety of fragmented brand communications and needed our help to “clean up” their global on-screen expression and help them present themselves at their best.
We raised the bar creatively to create a coherent on-screen presence that minimises reinterpretation and reinvention. We thought beyond ‘end frames’ to create a cohesive ‘housestyle’ toolkit across all screens that is practical and flexible for all.