Investigate

In our research phase, we work with you to really understand your business: why it exists and where it is going. We conduct or commission any research required and analyse everything that’s available in order to validate or develop or create a brief.

Articulate

In our strategic phase, we conduct a combination of interviews, workshops and desk research to understand the market, the core proposition and the target audience. This information help us define and articulate the brand purpose, create new brand names and define compelling value propositions. We do this to ensure your brand is relevant, credible and motivating. At the end of this phase you will know exactly who you brand is, who it’s talking to and how it speaks.

Create

During our creative phase we use intelligent design and thinking to demonstrate a broad variety of ideas, concepts and design possibilities. We continue to do this until we have solved your problem. Our solutions can include a logo, a name, a tagline, a campaign idea, some copy, whatever it takes to show you how your brand is going to look, feel and speak after our next phase.

Activate

Which is all about production. We will work with you or your preferred suppliers to deploy our creativity across the appropriate communication channels to deliver brand identities, campaigns and compelling brand experiences that live in real, linear and digital worlds.

Evaluate

This final delivery phase ensures you have everything you need to continue evolving and communicating your brand. We will provide you with frameworks and tools for brand implementation including workshops, guidelines and employee engagement along with options for measuring brand effectiveness.