With an increase in cyber attacks targeting the Media industry (involving stealing information, broadcast takeover and reputational damage), ITV wanted to raise awareness about the importance of information security.
Our fully integrated internal comms campaign reaching more than 6,000 staff in the UK and across the world provided clear instruction. It delivered the information and actions required to make everyone aware about the potential risks to ITV and its information in an entertaining and memorable way. It demonstrated how they could personally contribute to ITV security and how they could protect their work and ultimately ITV.