With a new ownership structure and a new development strategy it was time for this award-winning television production company to upgrade its outdated visual identity to a brand.
Not just a new logo, but a brand. A brand that tells the betty story clearly and consistently. With a great set of values that are used not just as the benchmark for great story-telling, but also as a framework for recruiting, rewarding, and recognising staff contributions and delivering stand-out amongst their competitors both on-screen and on the desk of commissioning editors!